Built by an Operator
17 years of B2B sales in publishing and events, then 12 years running my own Construction, Property Investment, Development and Kitchen businesses. Sales, Marketing, Ops, Admin, Finance, HR - every department as a small business owner.
I built my first automation out of frustration when off-the-shelf software couldn't solve a problem. That led me down the rabbit hole. After exiting my last business, I spent 6 months mastering automation and AI.
Now I work in your business: doing the work today, systematising it, automating what repeats, and continuously testing new tech so you get the wins without the learning curve.
There are two types of work you need freedom from
Supplier and customer communication
Quotes, change orders, variations
Hiring, onboarding, compliance checks
Calendar wrangling and meetings
Finance queries that need judgement
Manual & Complex
Requires a human in the loop.
Repetitive & Systemisable
Perfect for automation.
Invoices, receipts, bank rules
Follow-up Sequences
Client Onboarding Workflows
Document Generation
Social Media Post Creation
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How it works:
I do your work immediately while assessing what can be automated. For a repeatable task, we lock in the baseline time it takes to do manually at your current volume.
I then build the automation (finished in months 2-3). Your cost stays locked at the original baseline, but your capacity for that task can now scale infinitely.
Example:
Invoice processing
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10 invoices/6 minutes processing/month = 1 hour manual monthly cost
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I automate it in my time
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20/50/500 invoices/month = still 1 hour monthly cost
What about the manual work?
Complex client communications, judgment calls, and exception handling stay manual and require operator insight. I handle them personally.
You get both: automation that scales the repetitive work and an experienced operator for everything that requires judgment
Finance broker was spending 60 minutes per lead - manually copying email data into their CRM, then into proposal forms for lenders. I automated the full flow: email monitoring, CRM population, HMRC data pull, proposal generation. Now 10 minutes per lead. Saving 66 admin hours a month in processing time at peak capacity. Time saved goes straight to customer relationships. This is what's possible: your repetitive work scales infinitely. Your costs don't.
What you get:
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Your work is handled personally from day one.
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Automation built behind the scenes (in my time, not yours)
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Costs stay predictable as volume scales infinitely
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No setup fees. No new tech to learn. No long-term contracts.
How to Get the Best of Both
Work handled immediately. Costs locked as you grow.
Virtual Assistants - Immediate help. Flexible. - Doesn't scale. More work = more hours = higher costs.
Automation Agencies - Scales your output. - No immediate help. Inflexible. Costly project set-up fees.
Why the Usual Options Force a Choice
How It Works
Trial phase → baseline lock → automation builds → infinite scaling. All with a human managing everything.
Trial Phase: Offload Work, Test the Fit
Hand off the tasks drowning you right now - whether that's 3 tasks or your entire operational backlog. I handle them immediately while learning your process. No long-term commitment required from you. I'll map what can be automated, what shouldn't be, and what needs ongoing human judgment. You get immediate help.
Baseline Lock: We Agree Fixed Pricing
Once I've tracked your actual workload - expense categorisation takes 3 hours monthly, CRM updates take 5 hours, client follow-ups take 4 hours - we lock those baselines into a fixed monthly cost. This happens while repeatable work is still handled manually and judgment tasks are delivered by an operator. You can add more tasks later; baselines adjust transparently.
Automation Builds: I Improve Delivery Behind the Scenes
I build automations in my time at no extra cost. These work directly in your existing systems - I might need you to authorise a quick connection for seamless delivery, but you never build, fix, or maintain anything. When an automation is ready, I walk you through what's changed, then deploy it. You see the results.
The Split: Manual + Automated Work
Tasks that don't repeat (one-off projects, ad-hoc requests, mini-projects) are charged for the time they take. Repeatable work gets baseline times locked during trial, then automated - once automated, volume scales infinitely at those locked costs. You get manual VA flexibility when needed and automated efficiency that scales without the extra cost.
Ready to Lock Your Costs?
If you're growing and operational work is scaling with it, now is the time to lock in costs while your volume is still manageable.
Tell me which tasks are drowning you. I'll assess the workload and give you a straight answer on whether this is a fit and what it would cost.